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BLADDER AND KIDNEY CANCER AWARENESS CAMPAIGN LAUNCHES TO SAVE LIVES

by admin | 27th January 2012

BLADDER AND KIDNEY CANCER AWARENESS CAMPAIGN  LAUNCHES TO SAVE LIVES

 

Bladder and kidney cancers kill more than 7,000 people in England ever year – that’s 20 people every day, or almost one person every hour.  But cancer experts believe that with earlier diagnosis 1,000 lives could be saved each year if patients recognised the possible symptoms and visited their GP straight away.

 

In Bristol, Bath, North Somerset, Somerset, South Gloucestershire and Wiltshire, Primary Care Trusts have received a £245,000 investment from the Department of Health to raise awareness of the symptoms of bladder and kidney cancer and more importantly, to take action if people have them.

 

Dr Steve Rowlands, a GP at Bradford Road Surgery in Trowbridge who is also the Medical Director at NHS Wiltshire and Bath & North East Somerset, said:

 

“People might ignore the signs of kidney and bladder cancer, because the symptoms are similar to more common conditions like cystitis.  For instance, if you notice blood in your pee, even if it’s ‘just the once’, you should see your GP.  Blood in pee can be a symptom of bladder or kidney cancer and finding it quickly makes it more treatable.

 

“We need patients to be better at recognising the symptoms and seeking out medical advice.  By doing something quickly, patients can get the treatment they need without delay – improving their chances of survival.””.

 

In Wiltshire, mortality rates from both kidney and bladder cancer are very similar to those for England as a whole, with four deaths from kidney cancer per 100,000 population in 2007-9, and five deaths from bladder cancer per 100,000 population over the same period.  The number of deaths in Wiltshire could be reduced if people identify and act on the signs of bladder and kidney cancer, and get an early diagnosis.

 

The campaign will run over 3 months from January to March.  The funding was awarded to the Avon, Somerset and Wiltshire Cancer Services team after a successful joint bid with NHS Bristol.

 

Posters and leaflets have been sent to all GP surgeries to raise awareness of symptoms and to encourage people to speak to their doctor

Page last updated: January 27th, 2012 at 8:04 am